In this month’s HFN magazine, Editor Allison Zisko gives Bridge a shout out in her ‘Letter from the Editor’ column. She encourages the home goods industry to adopt digital marketplaces (trade shows) now, and notes that Bridge started offering an online platform for the tabletop industry years ago.
She notes that many big, well-funded trade shows (read IMC, which may spend $100m, and Messe) have suddenly seen the writing on the wall and are building competitors to Faire...
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Curious why you don’t sell more online? Answer: selling online is brutally competitive. Just ask Brandless, a company with more than $100m in funding that just closed and laid off all 70 employees. Selling online often produces the opposite of what you’d expect: thin margins.
One bright spot in e-commerce: gift registries. Gift registry orders have higher margins, lower customer acquisition costs, and a built-in promoter for your site: the bride. Don’t think this...
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June 16, 2019
June 16, 2019
Business lunch: how retail is changing :)
Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What you’d expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.
Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.
If you're reading this, you know a start-up business: Bridge. Today's Times profiles businesses that haven't taken VC funding - a group which Bridge falls into. Congrats to Spokeo, Verde Farms, and Saatva
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